As Creative Director, I led the full visual identity and branding of Cal State Fullerton’s largest annual concert. I developed a cohesive theme, designed merchandise, stage visuals, posters, and large-scale signage, and created the official style guide. I managed and delegated tasks across the design, photo, and video teams, ensuring a unified look and feel across all promotional materials and event touchpoints. My direction brought a bold, futuristic aesthetic to life, resonating with over 5,000 attendees and enhancing the overall concert experience.