SHIFT Performance is a client branding and packaging project for a capsule-based performance supplement called FLOW, designed to support calm energy, sustained focus, and positive mood. My role was to develop a brand-first, minimal identity system—refining the SHIFT wordmark, typography direction, and neutral color palette—then apply it to a production-ready wrap label built on the manufacturer’s dieline. The final result is a clean, scalable packaging system that balances personality with restraint and is ready for print, Amazon listings, and future SKU expansion.