As Creative Director for Spring Concert 2025, I led the complete visual identity and branding for Cal State Fullerton’s largest annual concert. I developed the creative concept and translated it into a cohesive campaign spanning merchandise, posters, social media, stage visuals, large-scale signage, and environmental graphics.

I also created the official style guide and managed the design, photography, and video teams, delegating responsibilities and maintaining consistency across every promotional and event touchpoint. The final direction brought a bold, futuristic aesthetic to life for more than 5,000 attendees and strengthened the overall concert experience.

Rush Coffee Labs is a premium, engineered coffee ritual designed for consistency and repeatability. Every component in its reusable metal-case packaging can be returned, refilled, and reused with ease.

ASI Event Marketing & Campus Campaigns is a collection of event-focused design work created for Associated Students, Inc. at Cal State Fullerton. As a graphic designer on the Marketing, Communications, and Design team, I developed visual assets supporting campus programs, student events, and organizational initiatives across print, digital, and environmental platforms.

The work included social media graphics, flyers, posters, digital signage, environmental graphics, and branded campaign materials. Each project required adapting to different audiences, timelines, and communication goals while maintaining clear visual hierarchy, strong creative direction, and consistency with ASI’s brand and communication standards.

This project reimagines The Inheritance Cycle as a handcrafted series of collector’s editions inspired by medieval relics, stained-glass storytelling, and the visual language of fantasy worldbuilding. Each book was designed as an immersive object, combining faux leather wrapping, layered dimensional forms, custom dust jackets, and aged surface treatments.

The collection explores how physical materials and a cohesive visual system can transform familiar stories into something more tactile and experiential. By balancing detailed craftsmanship with consistent typography, color, and imagery, the final set feels archival, unified, and worthy of display as a complete collectible

Project overview pending replacement.